Stats
New gTLD · delegated 2016-06 · Amazon

.now TLD stats

.now held 2 names in July 2024, as Amazon reported to ICANN; its zone file on 13 Oct 2026 carried 27,787.

2
names, July 2024, registry-reported
27,787
in the zone file, 13 Oct 2026

Year by year since launch, as the registry reported it

In its first year, to August 2025, 17 registrars held 10 or more .now names and the largest held 31%.

  1. 1 · to Aug 202517,9091731%

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

2026 strings our model compared with it

When we scored the 2026 round, our model listed .now among the closest 2012-round TLDs for 29 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.

Cross-checkThe registry reported 2 names for Jul 2024; the zone on Oct 13, 2026 held 27,785 more. The two are counted differently and 27 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

last night, in detail

Oct 13, 2026
What moved · on Oct 13, 2026
entered the zone
+36
left it
−15
changed nameservers
63
Net
+21
Sep 16, 2026 to Oct 13, 2026 · axis starts at the data, not at zero
How the zone is used · 27,787 names
  • Listed for salemarketplace nameservers7,23526.0%
  • Parkedad-parking or expiry nameservers2911.0%
  • In usehosting, registrar or DNS nameservers17,56363.2%
  • Not classifiednameservers we can’t name2,6989.7%

Read from each name’s nameservers on the night shown. Listed and parked are counted separately.

How we classify
A name takes the row its nameservers match on our provider list. Verification nameservers sit beside a name’s other nameservers, so they overlap the rows above: 3.3%. List 2026.09.7+psl4b673689.

Counted from the registry’s own zone file on the night of Oct 13, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

how many names, month by month

to
Jul 2024 to Jul 2024

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Aug 2024 to Sep 2024; general registration Sep 2024.

everything else