.now TLD stats
.now held 76 names in August 2024, as Amazon reported to ICANN; its zone file on 13 Oct 2026 carried 27,787. 7 registrars held names in it that month; the largest, MarkMonitor Inc., held 56.6%.
- 76
- 27,787
- 7
Year by year since launch, as the registry reported it
In its first year, to August 2025, 17 registrars held 10 or more .now names and the largest held 31%.
Who sells it
August 2024MarkMonitor Inc. held 56.6% of .now names in August 2024; the largest five together held 93.4%.
2026 strings our model compared with it
When we scored the 2026 round, our model listed .now among the closest 2012-round TLDs for 29 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.
Cross-checkThe registry reported 76 names for Aug 2024; the zone on Oct 13, 2026 held 27,711 more. The two are counted differently and 26 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.
last night, in detail
Oct 13, 2026- entered the zone
- +36
- left it
- −15
- changed nameservers
- 63
- Net
- +21
- Listed for sale7,23526.0%
- Parked2911.0%
- In use17,56363.2%
- Not classified2,6989.7%