.now TLD stats
.now held 16,906 names in July 2025, as Amazon reported to ICANN; its zone file on 13 Oct 2026 carried 27,787. 27 registrars held names in it that month; the largest, NameCheap, Inc., held 31.6%.
- 16,906
- 27,787
- 27
Year by year since launch, as the registry reported it
In its first year, to August 2025, 17 registrars held 10 or more .now names and the largest held 31%.
Who sells it
July 2025NameCheap, Inc. held 31.6% of .now names in July 2025; the largest five together held 92.1%.
2026 strings our model compared with it
When we scored the 2026 round, our model listed .now among the closest 2012-round TLDs for 29 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.
Cross-checkThe registry reported 16,906 names for Jul 2025; the zone on Oct 13, 2026 held 10,881 more. The two are counted differently and 15 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.
last night, in detail
Oct 13, 2026- entered the zone
- +36
- left it
- −15
- changed nameservers
- 63
- Net
- +21
- Listed for sale7,23526.0%
- Parked2911.0%
- In use17,56363.2%
- Not classified2,6989.7%