.add
Is .add a real TLD? Who’s applying to run it?
.add is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Link Freedom Group.
A wordplay domain for phrases like value.add or just.add; fun and memorable, but few serious projects would make it their main address.
domain-hack enthusiasts and marketers building phrase-style addresses (value.add, just.add), plus small utility or calculator-style tools wanting a verb ending; secondarily social or contact-card projects riffing on 'add me'.
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Your spot in the digital world.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short, industry-less interface verb with no natural owner, sold as an open phrase-completion namespace whose value depends entirely on registrants inventing left-of-dot constructions rather than on any category of business needing the word.
Also a ubiquitous UI-action verb (the button word) rather than a category noun, so it wins only if a platform or the wider market can make an action word read as an identity — the same leap .add has to make.
Same class of short imperative commerce verb aimed at CTA-style domains, but it names a transaction every merchant already claims, whereas .add has no equivalent built-in buyer base.
What a .add domain is
.add is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Other category. One application for it is on ICANN’s Reveal Day list.
Is the .add domain extension real yet?
.add is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .add domain?
You can’t yet. A .add name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .add was .click, delegated on 16 August 2014.
Is .add a real TLD?
Not yet. .add is not in the DNS root, so nothing resolves under it. It’s here because .add is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Link Freedom Group · now confirmedICANN
- Link Freedom Group · first recordedLink Freedom Group
“LFGL2683T-T26597 · Link Freedom Group Ltd · primary”ICANN
“.add · Lifestyle · “Your spot in the digital world.””Link Freedom Group
- Band chosen: 10-29 (vanity/joke/narrow). The string is a bare English verb with no anchored category: 'add' evokes arithmetic, add-to-cart, and add-a-friend, but none of those communities treats the word as an identity marker. By analogy (flagged as analogy), short verb and action gTLDs such as .click, .link, and .now have historically leaned on low pricing or registrar bundling for volume rather than sustained primary-identity use, and .add lacks even their linking or immediacy semantics; the most plausible real demand over the next 5 years is left-of-dot phrase hacks (value.add, just.add) and novelty registrations, which produce shallow, event-driven demand and a thin aftermarket. It is not in the 30-49 band because there is no identifiable buyer group likely to register at volume even on price, and the string carries essentially no credibility signal for a serious project; it is above the 1-9 band because the phrase-hack surface is genuinely large in English (value-add, add-on, add-to-X constructions) and some marketing and tool projects can be expected to register and even use such names. The applicant, Link Freedom Group, filed more than 300 strings in the 2026 round and lists .add under category 'Lifestyle' with the tagline 'Your spot in the digital world.', which suggests portfolio-style positioning rather than a targeted community push; registration volumes, pricing, and launch metrics are unknown. Main market uncertainty: whether any social or commerce platform convention around the word 'add' (add me, add to cart) emerges strongly enough to give the string a recognizable use pattern beyond one-off wordplay.