.advisory
Is .advisory a real TLD? Who’s applying to run it?
.advisory is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Radix. XYZ Registry named .advisory as a backup string for its .ranch application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A natural label for consulting and financial-advisory firms, but most such buyers stick with .com, so uptake looks modest and price-driven.
boutique consulting, financial-advisory, wealth-management and corporate-advisory firms — especially those already named "Something Advisory" — plus independent consultants wanting a descriptive professional address
One of 46 ICANN 2026-round applications Radix announced on its own applications page. Radix states it intends to build and operate each TLD it wins.
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .ranch application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an abstract professional-services category noun that a firm hangs its primary identity on ("acme.consulting" / "acme.advisory"), sold to a long tail of small practices and boutiques with no single owner able to claim the word.
Same bet in firm-suffix form: a generic word that already trails thousands of professional-services firm names, so the registry is selling the right to relocate an existing naming convention to the right of the dot.
Same class of abstract service-discipline noun aimed at advisory-type buyers (consultancies, asset and wealth managers), but it is a broader, more diffuse word that also reads as a common utility term rather than a firm's self-description.
What a .advisory domain is
.advisory is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Commerce category. One application for it is on ICANN’s Reveal Day list.
Is the .advisory domain extension real yet?
.advisory is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .advisory domain?
You can’t yet. A .advisory name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .advisory was .consulting, delegated on 1 April 2014.
Is .advisory a real TLD?
Not yet. .advisory is not in the DNS root, so nothing resolves under it. It’s here because .advisory is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“RTIS2674T-T62305 · Radix Technologies Inc SEZC · primary XL2625T-T67337 · XYZ.COM LLC · replacement string of .ranch · Deactivated”ICANN
“RTIS2674T-T62305 · Radix Technologies Inc SEZC · primary”ICANN
“Radix has applied for these TLDs; we do not own or operate them today.”Radix
- Band chosen: 30-49 (usable but limited), at 42. The string has a genuine semantic hook: a large population of professional-services firms literally style themselves 'X Advisory', so name.advisory reads as a complete, natural identity rather than a gimmick, and Radix (per the verified record, an operator of several large 2012-round portfolio TLDs that states it builds what it wins) raises the odds of competent distribution. It is not in the 50-69 band because, by analogy with professional-services strings such as .consulting, .expert and .advice, this buyer segment is conservative and reputation-sensitive, tends to treat .com as table stakes, and those analog TLDs — flagged as analogy, specific figures unknown — built registration volume without becoming primary-identity defaults or developing meaningful aftermarkets. It is not in the 10-29 band because demand is not event-driven or joke-like: there is a persistent, identifiable buyer base with a naming convention that matches the string exactly, which should sustain steady if unspectacular registrations over the next 5 years. Main market uncertainty: whether regulated and reputation-driven advisory buyers (especially in finance) will accept a non-.com as a primary client-facing identity at all, versus using it only as a defensive or redirect registration.