.bili
Is .bili a real TLD? Who’s applying to run it?
Nobody has applied for .bili in its own right, as of 7 October 2026. Bilibili named .bili as the backup string of its .bilibili application.
A short brand-owned string with no open market; useful to its applicant for short links, worthless as an address anyone else can buy.
the applicant itself as a single-registrant brand namespace, most plausibly for short links, campaign and creator-facing URLs tied to its platform; no third-party buyer
Nobody has applied for .bili in its own right.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost line for line: the clipped nickname of an East Asian user-generated video community applied for by the platform itself, so the brand its own fandom already shortens becomes the namespace.
Same bet of a single Chinese consumer-internet platform claiming its own brand string as primary identity under the same domestic market conditions, though weibo doubles as the generic word for microblog while bili is purely a house brand.
Same bet in the same vertical — a video platform taking its own name as a TLD for channel and creator identity — but it is the full name of a subsidiary inside a conglomerate's TLD portfolio rather than a standalone platform's community nickname.
What a .bili domain is
.bili is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Brand category. Nobody has applied for .bili in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .bili domain extension real yet?
.bili is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .bili domain?
You can’t yet. A .bili name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .bili was .nico, delegated on 10 February 2015.
Is .bili a real TLD?
Not yet. .bili is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .bili as part of an application for another string. Every entry on this page links to its source.
- Bilibili · first recordedICANN
“SHH2688T-T89320 · Shanghai Hode Information Technology Co., Ltd. · replacement string of .bilibili”ICANN
- The record shows .bili applied for by Shanghai Hode Information Technology Co., Ltd. as a replacement string for a primary .bilibili application, with no category tag and zero contention. That shape is a single-registrant brand TLD: the string is an abbreviation of a company name and the only realistic registrant is the applicant. The rubric assumes delegation and general availability, but for a brand string general availability does not produce an open market, so the question becomes how much utility the address has to its one best-fit buyer. Band chosen: 10-29 (vanity/narrow). It is not in 30-49 because there is no volume registration, no price-driven demand and no aftermarket at all, which that band requires; it is not in 1-9 because a four-letter abbreviation of an active consumer platform has a plausible primary use as a short-link and creator-facing namespace, and by analogy (flagged as analogy) some 2012-round brand TLDs did see sustained redirect and campaign use by their owners while many others stayed dormant or were withdrawn, so some end-use utility exists even though resale value is nil. Main market uncertainty: whether the applicant actually deploys the string for user-visible URLs or treats it purely defensively, since defensive dot-brands historically (analogy) produced near-zero visible demand. Figures on the applicant's platform scale, registration volumes or comparable brand-TLD outcomes are unknown from the facts block and are not asserted.