.converse
Is .converse a real TLD? Who’s applying to run it?
.converse is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Converse.
A brand-owned namespace: useful for one company's own campaigns and stores, not an address anyone else can buy.
the applicant brand itself and its regional, retail and campaign properties; no third-party buyer group unless the registry later opens registration
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a plain English word for the act of conversation, sold as the neutral home for anyone whose primary identity is a talking product or community, with no single owner's claim on the word.
Also a short generic conversation verb whose value depends on the verb reading beating any one applicant's product claim to it, and whose buyers are messaging/voice/community operators rather than a single corporate identity.
Parallel on the structural problem rather than the topic: a dictionary word that is simultaneously a famous apparel brand, so the application's fate turns on whether one company can take a common word as its exclusive identity — the same fork .converse sits on.
What a .converse domain is
.converse is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Brand category. One application for it is on ICANN’s Reveal Day list.
Is the .converse domain extension real yet?
.converse is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .converse domain?
You can’t yet. A .converse name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .converse was .chat, delegated on 4 February 2015.
Is .converse a real TLD?
Not yet. .converse is not in the DNS root, so nothing resolves under it. It’s here because .converse is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Converse · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single confirmed application from Converse Inc. with no category tag, which reads as a brand (closed) TLD: the string coincides with a widely recognised footwear brand name, so the only realistic primary-identity user over the next 5 years is the brand and its own properties. It is not in the 30-49 band because a brand TLD in this shape has no open registration, no volume registrations and no aftermarket at all; the resale leg of the score is effectively zero. It is not in the 1-9 band because the string has real end-use utility to a globally recognised consumer brand (regional sites, product drops, campaign short links, retail partners) and, as a dictionary verb, it is also a plausible generic for chat and conversational-AI products if it were ever opened. By analogy (flagged as analogy), most brand TLDs from the earlier round saw little or no live use and some were retired, while a minority of consumer brands moved their primary web presence onto them; which path this one takes is unknown. Main market uncertainty: whether the brand actually migrates customer-facing properties onto .converse or leaves it as a defensive, unused registration, which decides whether the end-use half of the score is realised at all.