.mix
Is .mix a real TLD? Who’s applying to run it?
.mix is contested: 3 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are XServer, GoDaddy Registry and Endpoint Domains. XYZ Registry named .mix as a backup string for its .chi application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. ShortDot named .mix as a backup string for its .air application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A niche TLD for djs, producers, podcasters and remix/mash-up creators publishing mixes and playlists, plus food, drink and creative studios that "mix" things, and name-hack buyers (re.mix, dj.mix).
djs, producers, podcasters and remix/mash-up creators publishing mixes and playlists, plus food, drink and creative studios that "mix" things, and name-hack buyers (re.mix, dj.mix)
One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .chi application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet on the music reading: a short, plain-English word for a thing creators make, sold as an identity to artists, DJs and labels rather than to any company or defined industry body.
The same structural bet as mix's general reading — a one-syllable verb-ish English word owned by no vertical, which only works if registrants buy the connotation (immediacy, performance, media) and supply the meaning themselves.
Also a short abstract lifestyle noun monetized purely on versatility and vibe across many unrelated uses, but it reads as a quality/aesthetic descriptor rather than a made artifact, so the buyer's motive is adjectival branding instead of claiming a creative output.
What a .mix domain is
.mix is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. 3 applications for it are on ICANN’s Reveal Day list.
Is the .mix domain extension real yet?
.mix is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .mix domain?
You can’t yet. A .mix name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .mix was .song, delegated on 24 February 2016.
Is .mix a real TLD?
Not yet. .mix is not in the DNS root, so nothing resolves under it. It’s here because .mix is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“EDI2665T-T47100 · Endpoint Domains, Inc. · primary · contention set 2026-155 NA2626T-T48979 · ShortDot (Ireland) Limited · replacement string of .air · Deactivated NA2631T-T79397 · Registry Services, LLC · primary · contention set 2026-155 XI2694T-T99509 · XRegistry Incorporated · primary · contention set 2026-155 XL2625T-T55390 · XYZ.COM LLC · replacement string of .chi · Deactivated”ICANN
“EDI2665T-T47100 · Endpoint Domains, Inc. · primary · contention set 2026-155 NA2631T-T79397 · Registry Services, LLC · primary · contention set 2026-155 XI2694T-T99509 · XRegistry Incorporated · primary · contention set 2026-155”ICANN
“ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.”ShortDot (Ireland) Limited
- Band chosen: 30-49 (usable but limited). The string is a short, real English word with several coherent use cases — DJ mixes and remix culture, mixed-media studios, cocktail/food brands, 'mix and match' retail — and some domain-hack appeal (re.mix, dj.mix, sound.mix), which keeps it out of the 10-29 vanity band. It is not in the 50-69 band because no category treats it as a primary identity: by analogy, music-adjacent TLDs such as .dj, .fm and .band have seen creators keep their main identity on .com or platform handles and use the TLD mostly for side projects, so sustained demand and an aftermarket are unproven; a mixer also carries a coin-mixing/crypto connotation that some buyers will avoid. Flagged as analogy: the recorded operator's existing portfolio (.icu, .cyou, .bond, .cfd, .sbs) suggests a volume-oriented launch pattern, which typically lifts registration counts without building brand signal or resale value. Main market uncertainty: whether the DJ/creator community adopts .mix as a real identity (which would push it toward the top of the band) or it becomes another promo-driven registration pool. Registration figures, pricing and any launch partnerships are unknown.