.mkt
Is .mkt a real TLD? Who’s applying to run it?
Nobody has applied for .mkt in its own right, as of 7 October 2026. Identity Digital named .mkt as the backup string of its .compute application.
A shorthand for market or marketing that some agencies and traders may use, but most buyers will prefer the full-word endings.
marketing agencies, small e-commerce sellers and trading or finance projects who want a short "market"/"marketing" abbreviation, especially in Spanish- and Portuguese-speaking markets where "mkt" is common shorthand
Nobody has applied for .mkt in its own right.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Identical bet — a namespace sold to the marketing trade for its primary professional identity (agencies, consultants, martech vendors) — differing only in that .mkt wagers the industry's own shorthand is as legible as the spelled-out word.
Same structural bet: a clipped insider abbreviation of a commercial discipline, sold to practitioners who already type the short form, and it only works if the clip reads instantly to outsiders too.
A truncated marketing-function word aimed at the same commercial buyer doing the same job — a short, utilitarian label for promotional/marketing activity rather than a brand or a community's name.
What a .mkt domain is
.mkt is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Commerce category. Nobody has applied for .mkt in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .mkt domain extension real yet?
.mkt is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .mkt domain?
You can’t yet. A .mkt name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .mkt was .marketing, delegated on 14 January 2014.
Is .mkt a real TLD?
Not yet. .mkt is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .mkt as part of an application for another string. Every entry on this page links to its source.
- Identity Digital · first recordedICANN
“VC2665T-T41697 · Vanity Check, LLC · replacement string of .compute”ICANN
- Band chosen: 30-49 (usable but limited). The string reads as an abbreviation of "market" or "marketing" and would mostly sell on price or novelty to agencies and small sellers; the full-word endings .market and .marketing already exist and, by analogy, have seen modest sustained registration without becoming a primary-identity default for serious marketing or commerce projects — a truncated form is unlikely to outperform them. It is not in the 50-69 band because adoption would need explaining ("mkt" is not self-evident to a general audience, and the brand signal is weak outside Latin American marketing circles where the shorthand is familiar), and the aftermarket would likely be thin. It is not in the 10-29 band because the abbreviation has genuine everyday usage in marketing and finance contexts, so some real businesses could plausibly register and use it, unlike a pure joke or vanity string. On the record there is one standard application, filed as a replacement string for a primary .compute application, with no contention recorded; this is stated neutrally and suggests a generalist registry portfolio play rather than a community-driven demand signal, which caps adoption expectations. By analogy with other abbreviation TLDs (.biz, .ltd), such strings can register at volume on price but rarely carry brand credibility. Main uncertainty: whether Spanish- and Portuguese-language marketing agencies, where "mkt" is routine shorthand, adopt it as a primary identity in meaningful numbers; actual figures are unknown.