.mood
Is .mood a real TLD? Who’s applying to run it?
Nobody has applied for .mood in its own right, as of 7 October 2026. ShortDot named .mood as the backup string of its .gym application.
A niche TLD for wellness and mood-tracking apps, music and playlist brands, fashion and lifestyle labels, and lighting or interior sellers who want a playful, emotion-led name.
wellness and mood-tracking apps, music and playlist brands, fashion and lifestyle labels, and lighting or interior sellers who want a playful, emotion-led name
Nobody has applied for .mood in its own right.
One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .mood: an open, emotionally evocative abstract noun with no industry, profession, or company behind it, monetized on expressive resonance and self-expression rather than category fit, so it only works if enough registrants want a feeling as their identity.
Also a short affective-state noun sold on sentiment rather than a market vertical, but it carries a narrower, uniformly positive connotation where .mood is neutral and slot-like, giving it less of the caption/vernacular flexibility the target trades on.
The closest match in register — a vernacular attitude word aimed at culture, aesthetics, and youth self-expression rather than any buyer's business category — though it is an adjective serving as a modifier while .mood is a standalone noun people would use as a label.
What a .mood domain is
.mood is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. Nobody has applied for .mood in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .mood domain extension real yet?
.mood is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .mood domain?
You can’t yet. A .mood name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .mood was .love, delegated on 2 April 2015.
Is .mood a real TLD?
Not yet. .mood is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .mood as part of an application for another string. Every entry on this page links to its source.
- ShortDot · now replacementICANN
- ShortDot · now announced
- ShortDot · first recordedShortDot (Ireland) Limited
“NA2626T-T24726 · ShortDot (Ireland) Limited · replacement string of .gym”ICANN
“ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.”ShortDot (Ireland) Limited
- I place .mood at the bottom of the 'usable but limited' band (30-49). It edges above the vanity band because 'mood' is both a live cultural slang term ('it's a mood') and a genuine product category — mood tracking, mental wellness, ambient lighting, music curation — so some registrations at volume are plausible and a handful of small brands could use it as a primary identity. It stays well below the 'strong niche' band because there is no recorded demand for the string, the word does not describe an industry with buyers who would defend a namespace, and by analogy (flagged as analogy) generic emotion- and lifestyle-word TLDs such as .fun, .life, .love and .vip have mostly produced price-driven registration volume with weak brand signal and thin aftermarkets rather than sustained primary-identity use. The recorded operator context — ShortDot, in the registry business since 2018, operating .icu, .cyou, .bond, .cfd and .sbs — suggests, by analogy with that portfolio's typical positioning, a volume-oriented go-to-market rather than a premium brand play, which supports the low-band placement but is not itself scored. My main market uncertainty is whether the mental-wellness app category adopts .mood as a recognizable convention for consumer products; if it did, the string would move toward the strong-niche band. Registration counts, pricing and aftermarket figures for analogous TLDs are unknown here and are not asserted.