.passion
Is .passion a real TLD? Who’s applying to run it?
Nobody has applied for .passion in its own right, as of 7 October 2026. Radix named .passion as the backup string of its .vibe application.
A warm, memorable word that few serious projects would adopt as their main address; mostly hobby sites, slogans and side projects.
hobbyists, creators and lifestyle brands wanting an emotive slogan domain ("cooking.passion"), plus a smaller adult/dating fringe
Nobody has applied for .passion in its own right.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a bare abstract-emotion noun with no industry attached, sold open to anyone who wants to plant an affinity or sentiment on a name, so its value rests on expressive demand rather than on any category of business needing it.
Another single affect noun whose registry has no natural vertical to recruit — the buyer is whoever wants the feeling itself as their identity, which is the same speculative demand shape as .passion.
A one-word mood/affect string playing the same open expressive game, though 'fun' leans more usable as a casual modifier for entertainment and games, giving it a slightly more commercial anchor than a pure emotional noun.
What a .passion domain is
.passion is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. Nobody has applied for .passion in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .passion domain extension real yet?
.passion is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .passion domain?
You can’t yet. A .passion name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .passion was .love, delegated on 2 April 2015.
Is .passion a real TLD?
Not yet. .passion is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .passion as part of an application for another string. Every entry on this page links to its source.
- Radix · first recordedICANN
“RTIS2674T-T22331 · Radix Technologies Inc SEZC · replacement string of .vibe”ICANN
- Band chosen: 10-29 (vanity/narrow). .passion is an abstract emotive noun, which in market behaves like the emotion/lifestyle strings (.love, .life, .fun, .lol) rather than like a category label (.shop, .app). By analogy with those strings, demand tends to be slogan- and campaign-driven ('music.passion'), with weak renewal and little serious primary-identity use; the word also carries an adult/dating connotation that further narrows mainstream brand adoption. It is not in the 30-49 band because, unlike .fun or .life (which by analogy reached meaningful volume via registrar promotion and a broad 'life/fun' framing), 'passion' is narrower in everyday phrasing and has no natural industry it names, so volume-on-price is less likely to sustain. It is not in the 1-9 band because the word is universally understood, positive, and lends itself to memorable phrase domains, so a real if shallow hobbyist and creator market exists. On the record this is a replacement application by Radix (primary string .vibe), with no category tag and zero contention noted; Radix's operation of portfolio generics (by analogy with its existing strings) makes competent distribution likely, which supports the top of this band rather than the bottom. Main uncertainty: whether creator-economy and lifestyle-brand demand for emotive suffixes grows enough over 5 years to make slogan domains like these a genuine identity choice rather than a redirect.