.power
Is .power a real TLD? Who’s applying to run it?
.power is contested: 4 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are XYZ Registry, Identity Digital, GoDaddy Registry and Link Freedom Group.
A bold generic word that fits energy, charging, and fitness brands, but most serious companies will still pick a .com over it.
energy and utility companies, EV-charging and battery startups, fitness and motivation brands, plus marketers wanting a punchy call-to-action domain hack (word.power).
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Power up, stay charged.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: an open, unowned generic category noun for the electricity/energy sector that any utility, retailer, installer or trade body could put its primary identity on, and which only works if that whole industry accepts a non-.com identity.
Same kind of word doing the same job — a plain-English energy-sector generic sold to the same operator and installer buyer pool — but it names one technology rather than the whole category, so it lacks the broad metaphorical spillover .power carries.
Also an open generic staked on the energy/sustainability buyer, and like .power it doubles as an aspirational qualifier anyone can bolt onto a brand, though it reads as a values prefix rather than a category noun someone would headline a utility with.
What a .power domain is
.power is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Infrastructure category. 4 applications for it are on ICANN’s Reveal Day list.
Is the .power domain extension real yet?
.power is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .power domain?
You can’t yet. A .power name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .power was .energy, delegated on 1 November 2014.
Is .power a real TLD?
Not yet. .power is not in the DNS root, so nothing resolves under it. It’s here because .power is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- XYZ Registry · first recordedICANN
- Identity Digital · first recordedICANN
- GoDaddy Registry · first recordedICANN
- Link Freedom Group · now confirmedICANN
- Link Freedom Group · first recordedLink Freedom Group
“LFGL2683T-T45955 · Link Freedom Group Ltd · primary · contention set 2026-191 NA2631T-T58652 · Registry Services, LLC · primary · contention set 2026-191 SS2654T-T43572 · Hair Apparent, LLC · primary · contention set 2026-191 XL2625T-T24343 · XYZ.COM LLC · primary · contention set 2026-191”ICANN
“.power · Lifestyle · “Power up, stay charged.””Link Freedom Group
- Band chosen: 30-49, usable but limited. It is not in the 50-69 band because no single vertical shows sustained demand where a .power address is the expected primary identity; energy incumbents are conservative brand-wise, and lifestyle/fitness buyers have many competing generic TLDs, so every adoption needs explaining and the aftermarket is likely thin over the next 5 years. It is not in the 10-29 band because 'power' is a strong, positive, globally understood English word with multiple plausible buyer verticals (energy infrastructure, EV/battery, fitness, personal-development), which by analogy with other single-word aspirational TLDs supports steady if modest registration volume rather than joke or event-driven demand. By analogy (flagged as analogy), comparable sector-word TLDs in energy and fitness have historically settled into low-volume, defensive-or-campaign use rather than primary-identity defaults, and I expect .power to behave similarly. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round and lists this string under category 'Lifestyle' with the tagline 'Power up, stay charged.', which suggests a broad-portfolio marketing posture rather than a vertical-anchored registry push; that is neutral for the string itself but tempers expectations of concentrated category evangelism. Main market uncertainty: whether the EV-charging and home-energy boom produces a wave of consumer-facing brands willing to adopt a descriptive new-gTLD as primary identity, or whether they follow the established pattern of buying compressed .com brands.