.push
Is .push a real TLD? Who’s applying to run it?
Nobody has applied for .push in its own right, as of 7 October 2026. Link Freedom Group named .push as the backup string of its .viral application.
A catchy verb for marketing and notification tools, but most serious projects would treat .push as a side domain, not their main address.
notification-platform and messaging-API vendors, growth-marketing and promo-campaign teams, plus developers who like the git-push and push-notification wordplay for tools and side projects.
Nobody has applied for .push in its own right.
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Spread the word, grow the buzz.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short, imperative English action verb with no owner and no category, sold as a call-to-action construction (yourbrand.push / yourbrand.click) to marketers, link/CTA services and generic registrants, which only works if buyers will pay for a verb rather than a noun that describes what they are.
Same bet: a one-syllable everyday verb that carries a second, technical meaning in dev/ops (run a job, push to prod) plus a fitness/motivational read, so the registry is betting on multi-audience verb utility rather than owning a defined market segment.
Same kind of string doing the same double duty — a plain verb that is also developer/CI vocabulary — but it leans harder on one legible vertical (construction and build pipelines) than .push, whose meanings stay diffuse.
What a .push domain is
.push is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our AI & tech category. Nobody has applied for .push in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .push domain extension real yet?
.push is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .push domain?
You can’t yet. A .push name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .push was .click, delegated on 16 August 2014.
Is .push a real TLD?
Not yet. .push is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .push as part of an application for another string. Every entry on this page links to its source.
- Link Freedom Group · now replacementICANN
- Link Freedom Group · first recordedLink Freedom Group
“LFGL2683T-T76877 · Link Freedom Group Ltd · replacement string of .viral”ICANN
“.push · Commerce · “Spread the word, grow the buzz.””Link Freedom Group
- Band chosen: 30-49, usable but limited. The string is a common English verb with two genuine resonances: push notifications / messaging infrastructure (a real product category where 'push' is the literal term of art) and promotional marketing, which matches the applicant's stated Commerce framing and tagline ('Spread the word, grow the buzz.'). That gives it more semantic grip than an arbitrary syllable, and short verb-plus-product combos (app.push, deals.push style constructions) are plausible for campaign pages and developer tools. It does not reach the 50-69 strong-niche band because, by analogy with other single-verb generic TLDs such as .click, .link, and .buzz (analogy flagged), demand for this shape has tended to skew toward volume and price-driven registrations with heavy defensive or throwaway use, weak brand signal, and thin aftermarkets; no notification or marketing vendor community has visibly rallied around a verb TLD as a primary identity in a way that would let adoption go unexplained. It sits above the 10-29 vanity band because the word maps to real, sustained commercial activity (messaging infrastructure, growth marketing) rather than a joke or an event, so a steady baseline of functional registrations is plausible over the next 5 years. Applicant facts are neutral context: the string is one entry among more than 300 filed by Link Freedom Group in the 2026 round, which suggests portfolio economics rather than a single-string community push, informing (not discounting) adoption likelihood. Main market uncertainty: whether notification/messaging developer tooling adopts .push as a live endpoint or identity convention, versus the TLD settling into discount-priced campaign and redirect use.