.shinoken
Is .shinoken a real TLD? Who’s applying to run it?
.shinoken is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Shinoken Group.
A company-name TLD for one applicant's own use; no public registrations or resale market are expected.
the applicant company itself, for its own corporate and product web addresses; not open to the public
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a family-named, closely-held real-estate developer putting its own house name — meaningful to its investors and tenants, invisible to everyone else — up as its single corporate namespace, so the string's only value is the firm's own standing.
Same bet: a romanized mid-cap Japanese corporate surname-name with no meaning outside its home market, wagered that a listed domestic company's own name is worth owning as a namespace rather than any searchable generic word.
Same bet in the same industry — a property group claiming its corporate identity as a namespace for developments and holdings — but it leans on an already-famous conglomerate parent and bolts a category noun onto the name, so less of the wager rests on the bare company name alone.
What a .shinoken domain is
.shinoken is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Brand category. One application for it is on ICANN’s Reveal Day list.
Is the .shinoken domain extension real yet?
.shinoken is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .shinoken domain?
You can’t yet. A .shinoken name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .shinoken was .lefrak, delegated on 14 July 2016.
Is .shinoken a real TLD?
Not yet. .shinoken is not in the DNS root, so nothing resolves under it. It’s here because .shinoken is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Shinoken Group · first recordedICANN
“SGCL2653T-T92727 · Shinoken Group Co., Ltd. · primary”ICANN
- Band chosen: 1-9 (no realistic market). The record shows a single confirmed application typed as brand by Shinoken Group Co., Ltd., with no category tag and no contention; the string is the applicant's corporate name rather than a generic word, so the addressable buyer group is the applicant itself. By analogy with earlier-round brand TLDs (flagged as analogy), such strings are typically closed to third parties, carry no aftermarket, and see use limited to corporate redirects, campaign addresses, or internal naming, with a meaningful share remaining lightly used or later retired. It is not in the 10-29 band because that band assumes at least shallow public or event-driven demand, and a closed corporate-name string offers none; it is not below the 1-9 band because the applicant does gain some end-use utility (a controlled namespace with brand-exact addresses) over the next 5 years. Main market uncertainty: whether the operator will adopt the string as a primary identity across its web presence or keep it as a defensive or secondary namespace, which would move it within the band but not out of it.