.snow
Is .snow a real TLD? Who’s applying to run it?
Nobody has applied for .snow in its own right, as of 7 October 2026. XYZ Registry named .snow as the backup string of its .transport application.
A fun, seasonal winter-sports address; memorable for resorts and snow brands, but few will make it their main web identity.
ski resorts, snowboard and winter-gear brands, snow-removal services, and winter-weather or snow-sports communities looking for a themed address
Nobody has applied for .snow in its own right.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short generic noun owned by no one, sold to a geographically scattered mountain-sports economy (resorts, gear brands, schools, conditions reports) that has to be persuaded to re-identify away from a .com it already holds, so the registry's whole case rests on one enthusiast vertical being cohesive enough to anchor an identity.
Same bet on a lifestyle-condition word rather than a commercial category: value comes from a sport culture's affinity for the term, and both strings are worth more as a lifestyle signal than as an industry directory, with the same risk that affinity doesn't convert into primary identity.
Same bet on a one-word natural mass noun whose demand is split three ways (a sport surface, a commodity, and a figurative/brand word), which means neither string has a single obvious anchor tenant who must have it.
What a .snow domain is
.snow is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. Nobody has applied for .snow in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .snow domain extension real yet?
.snow is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .snow domain?
You can’t yet. A .snow name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .snow was .ski, delegated on 30 May 2015.
Is .snow a real TLD?
Not yet. .snow is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .snow as part of an application for another string. Every entry on this page links to its source.
- XYZ Registry · first recordedICANN
“XL2625T-T32770 · XYZ.COM LLC · replacement string of .transport”ICANN
- Band chosen: 10-29 (vanity/narrow). The string is a clean, evocative generic word with a visible but narrow buyer group: ski and snowboard resorts, winter-gear brands, snow-removal contractors, and snow-sports communities. By analogy (flagged), hobby-themed generics such as .ski, .surf, .golf, .fishing and .yoga have tended to stay small, with registrations clustered around enthusiasts and promotional pricing rather than broad primary-identity adoption; .ski is the closest analog and, by analogy, has seen some genuine resort use in Europe without becoming a category default. Demand for .snow is also seasonal and overlaps with better-established generics, so its brand signal is weak and its aftermarket would be thin. It is not in the 30-49 band because there is no evidence, even by analogy, of sustained volume registrations or a price-driven mass market independent of registry promotions; it is not in the 1-9 band because a real, identifiable buyer group exists and the word is memorable enough for themed projects and marketing campaigns. On the record the only application is XYZ.COM LLC, filed as a replacement string for its primary .transport application; the applicant's existing portfolio of generic TLDs (known qualitatively, counts unknown) suggests it could reach registrars and run launch promotions, which informs adoption likelihood but not the ceiling. Main market uncertainty: whether resorts and winter-sport brands would adopt .snow as a primary identity rather than treating it as a redirect or campaign address, and whether registrations ever exceed enthusiast and promotional levels.