.super
Is .super a real TLD? Who’s applying to run it?
.super is contested: 4 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are EchoStar, Aruba, Oinkadot and Link Freedom Group. Intercap named .super as a backup string for its .great application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
An upbeat word ending some brands may play with, but few serious projects are likely to make .super their main web address.
consumer startups and products already branded around the word 'super' (super-apps, delivery, fintech mascots), plus fans, creators, and promo campaigns wanting an enthusiastic, playful address.
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Go big, go bold.”
One of 25 strings the Oinkadot partnership (Ray King of Porkbun and Todd Han of Dynadot) applied for in the ICANN 2026 round, per Domain Name Wire's exclusive.
Aruba S.p.A. told Domain Name Wire it applied for 39 strings in the 2026 round 'as primary or replacement', listing .super among them without saying which strings are primary. The claim is the applicant's own, post-filing, relayed by the publication. Founder ruling 2026-09-09: recorded as announced. Already on the record from another applicant, so this adds to the contention set.
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .great application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an English superlative adjective with no natural registrant class, sold purely on borrowed positive connotation to anyone who wants a flattering qualifier on their name.
Same bet: a short laudatory adjective/quality-claim word whose value comes from being an all-purpose praise modifier rather than from any industry, community, or profession that would put its primary identity there.
Same bet in a lower register: a generic English approval adjective monetized as vibe/wordplay inventory for a broad, undefined audience, with no anchor buyer and success dependent on volume of cheap expressive registrations.
What a .super domain is
.super is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. 4 applications for it are on ICANN’s Reveal Day list.
Is the .super domain extension real yet?
.super is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .super domain?
You can’t yet. A .super name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .super was .best, delegated on 27 February 2014.
Is .super a real TLD?
Not yet. .super is not in the DNS root, so nothing resolves under it. It’s here because .super is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Intercap · first recordedICANN
- EchoStar · first recordedICANN
- Oinkadot · now confirmedICANN
- Link Freedom Group · now confirmedICANN
- Aruba · now confirmedICANN
- Aruba · first recordedDomain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
- Oinkadot · first recordedDomain Name Wire (Andrew Allemann)
- Link Freedom Group · first recordedLink Freedom Group
“APEC2611T-T91332 · Aruba PEC S.P.A. · primary · contention set 2026-226 EDCL2689T-T32016 · ECHO Domain Co L.L.C. · primary · contention set 2026-226 LFGL2683T-T40173 · Link Freedom Group Ltd · primary · contention set 2026-226 OI2692T-T61930 · Oinkadot Inc · primary · contention set 2026-226”ICANN
“APEC2611T-T91332 · Aruba PEC S.P.A. · primary · contention set 2026-226 EDCL2689T-T32016 · ECHO Domain Co L.L.C. · primary · contention set 2026-226 IRI2679T-T91969 · Intercap Registry Inc. · replacement string of .great · Deactivated LFGL2683T-T40173 · Link Freedom Group Ltd · primary · contention set 2026-226 OI2692T-T61930 · Oinkadot Inc · primary · contention set 2026-226”ICANN
“Aruba S.p.A., which operates the .cloud top level domain, is expanding its domain portfolio. The company told Domain Name Wire that it applied for 39 top level domains in this year's new TLD round. That number includes replacement strings. [...] The company applied for the following strings as primary or replacement: aid, all, ask, beta, bit, bnb, cart, ciao, daily, demo, easy, fix, gaming, gen, genius, gym, happy, hello, hola, human, kit, lab, mars, max, moon, omg, pec, pop, rem, roma, sign, sito, super, tag, tex, vps, yes, zen, zzz”Domain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
“A new partnership has applied for 25 top level domain names in this year's ICANN TLD expansion round.”Domain Name Wire (Andrew Allemann)
“.super · Culture · “Go big, go bold.””Link Freedom Group
- Band chosen: usable but limited (30-49), at its low end. .super is a positive, globally understood English adjective, which is its strength and its ceiling. By analogy (flagged as analogy), adjective and exclamation-style TLDs such as .cool, .fun, .best, and .wow have tended to see registrations driven by price and novelty rather than sustained primary-identity use; renewal-sensitive, campaign-flavored demand is the realistic pattern here over the next 5 years. It is not in the band above (strong niche, 50-69) because there is no identifiable category where a .super address would be the unexplained default: 'super'-branded companies exist as a naming fashion, but a fashion is not a durable buyer category, and a brand named Super X still has to justify a .super domain to users trained on .com/.io/.ai. It is not in the band below (vanity/joke, 10-29) because the string has genuinely broad positive meaning, reads naturally after a name (something.super parses as praise), and could plausibly attract defensive and campaign registrations from consumer brands, giving it more than pure joke value. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round (per its published catalog and Domain Name Wire coverage, 2026-08-13), a portfolio-scale approach that suggests per-string marketing attention may be spread thin, which tempers adoption likelihood; its own catalog files this string under Culture with the tagline 'Go big, go bold.'. Main market uncertainty: whether the 'super'-prefix naming fashion among consumer startups persists long enough, and runs deep enough, to convert into actual primary-identity domain adoption rather than remaining a .com-anchored branding trope.