.ten
Is .ten a real TLD? Who’s applying to run it?
.ten is not contested. One application for it is on ICANN’s Reveal Day list, as of 8 October 2026. It is XYZ Registry. Identity Digital named .ten as a backup string for four of its applications: .apparel, .air, .form and .wealth. ICANN deactivated those backups, because another applicant applied for the same string or named it as a backup. Name Space named .ten as a backup string for its .brain application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A number-word ending with cute "top ten" and "perfect ten" uses, but few serious projects would make it their main address.
listicle and ranking sites, anniversary or countdown campaigns, and short-phrase vanity registrants who want a name like top.ten or perfect.ten
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .brain application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .wealth application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .form application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .air application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .apparel application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
The identical bet: a bare English numeral with no category meaning, whose entire value is being short and semantically empty enough for any single owner to pour their own meaning into it.
Same kind of string doing the same kind of job - a spelled-out number whose plausible primary holder is an entity that already calls itself that number, so it works only on prior name recognition, never on topical search demand.
Also a numeral-as-name with no vertical attached, but a weaker parallel because 'zero' carries real adjectival meaning (none, free, nothing) that gives it standalone marketing uses a positional number like ten lacks.
What a .ten domain is
.ten is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. One application for it is on ICANN’s Reveal Day list.
Is the .ten domain extension real yet?
.ten is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .ten domain?
You can’t yet. A .ten name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .ten was .one, delegated on 22 January 2015.
Is .ten a real TLD?
Not yet. .ten is not in the DNS root, so nothing resolves under it. It’s here because .ten is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“NSL2674T-T89586 · NAME SPACE LLC · replacement string of .brain · Deactivated VSL2633T-T11017 · Vinyl Strings, LLC · replacement string of .wealth · Deactivated VSL2633T-T61422 · Vinyl Strings, LLC · replacement string of .form · Deactivated VSL2633T-T72232 · Vinyl Strings, LLC · replacement string of .air · Deactivated VSL2633T-T88070 · Vinyl Strings, LLC · replacement string of .apparel · Deactivated XL2625T-T57285 · XYZ.COM LLC · primary”ICANN
- Band chosen: 10-29 (vanity/joke/narrow), near the top of it. The string is a number word whose natural uses are phrase completions (top.ten, perfect.ten, out-of.ten, best.ten) plus tenth-anniversary and countdown campaigns; these are memorable but mostly short-lived and secondary to an existing brand, so primary-identity use over the next 5 years is likely rare. It is not in the 30-49 band because, by analogy with other number-word and short-phrase gTLDs, registrations that arrive tend to be price-driven and speculative rather than sustained end-use, and the string lends almost no credibility or category signal of its own, so the aftermarket is likely to stay thin outside a handful of dictionary-phrase names. It is not in the 1-9 band because a real if small market exists: ranking/listicle publishers, campaign microsites, and the fact that 'ten' reads as a word or syllable in several languages (English number, a common romanized Japanese suffix, a Dutch preposition) gives it some cross-market reach, and three-letter strings are easy to say and type. The applicant on the record, XYZ (XYZ.COM LLC), has a confirmed standard application; by analogy with large portfolio registries, that makes broad retail distribution and promotional pricing plausible, which raises registration volume more than it raises per-name value. Main market uncertainty: whether promotional-volume registrations (analogy) convert into any renewing, developed base or simply churn after the first year, which would move the score within or just below this band. All volume and pricing statements above are inferences from analogy; no figures for .ten are known.