.therapy
Is .therapy a real TLD? Who’s applying to run it?
.therapy is contested: 7 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are XYZ Registry, GoDaddy Registry, Identity Digital, Emotiva, Radix, Phoenix Domain Partners and Link Freedom Group. Squarespace named .therapy as a backup string for its .trainer application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A clear word for a big wellness field, but most therapists build on .com or directory profiles, so demand is real yet modest.
solo and small-practice mental-health therapists, physical and occupational therapy clinics, teletherapy startups, and wellness brands wanting an instantly legible service label
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Feel better, live better.”
One of 13 strings Phoenix Domain Partners published as applied-and-paid in the ICANN 2026 round, reported by Domain Name Wire on 2026-08-17.
One of 46 ICANN 2026-round applications Radix announced on its own applications page. Radix states it intends to build and operate each TLD it wins.
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .trainer application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a treatment-modality noun that a large, fragmented population of independent licensed practitioners would hang their primary identity on, with no single incumbent owning the word.
A care-modality noun sold to small independent clinics and practices in a fragmented, referral-driven health-services market, where the word itself is what the customer searches for.
Also a practice-type noun bought by individual clinicians putting their own name in front of it, though it carries a stronger facility/procedure sense and a narrower, more credentialed buyer pool than therapy's.
What a .therapy domain is
.therapy is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Other category. 7 applications for it are on ICANN’s Reveal Day list.
Is the .therapy domain extension real yet?
.therapy is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .therapy domain?
You can’t yet. A .therapy name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .therapy was .physio, delegated on 19 June 2014.
Is .therapy a real TLD?
Not yet. .therapy is not in the DNS root, so nothing resolves under it. It’s here because .therapy is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Squarespace · first recordedICANN
- XYZ Registry · first recordedICANN
- Identity Digital · first recordedICANN
- GoDaddy Registry · first recordedICANN
- Emotiva · first recordedICANN
- Radix · now confirmedICANN
- Phoenix Domain Partners · now confirmedICANN
- Link Freedom Group · now confirmedICANN
- Radix · first recordedRadix
- Phoenix Domain Partners · first recordedDomain Name Wire
- Link Freedom Group · first recordedLink Freedom Group
“EL2578-T58918 · Emotiva Ltd · primary · contention set 2026-231 LFGL2683T-T79768 · Link Freedom Group Ltd · primary · contention set 2026-231 MLG2688T-T30008 · 101130013 Saskatchewan Ltd. · primary · contention set 2026-231 NA2631T-T33266 · Registry Services, LLC · primary · contention set 2026-231 RTIS2674T-T50362 · Radix Technologies Inc SEZC · primary · contention set 2026-231 SRL2616T-T78639 · Squarespace Registry LLC · replacement string of .trainer · Deactivated TT2652T-T33391 · Toddler Logic, LLC · primary · contention set 2026-231 XL2625T-T84804 · XYZ.COM LLC · primary · contention set 2026-231”ICANN
“EL2578-T58918 · Emotiva Ltd · primary · contention set 2026-231 LFGL2683T-T79768 · Link Freedom Group Ltd · primary · contention set 2026-231 MLG2688T-T30008 · 101130013 Saskatchewan Ltd. · primary · contention set 2026-231 NA2631T-T33266 · Registry Services, LLC · primary · contention set 2026-231 RTIS2674T-T50362 · Radix Technologies Inc SEZC · primary · contention set 2026-231 TT2652T-T33391 · Toddler Logic, LLC · primary · contention set 2026-231 XL2625T-T84804 · XYZ.COM LLC · primary · contention set 2026-231”ICANN
“Radix has applied for these TLDs; we do not own or operate them today.”Radix
“Phoenix Domain Partners published 13 strings for which it says it has applied and paid the application fees.”Domain Name Wire
“.therapy · Lifestyle · “Feel better, live better.””Link Freedom Group
- Band chosen: 30-49, usable but limited. The string is an exact, high-salience match for a large and culturally ascendant service category spanning mental health, physical therapy, and wellness, which is why it sits above the 10-29 vanity band: there is a plausible steady registration base of practitioners and clinics who want a name that says what they do. It does not reach the 50-69 strong-niche band because, by analogy with professional-service TLDs such as .clinic, .dentist, .attorney and .care (analogy, not asserted data), these strings have tended to produce volume-or-price registrations rather than becoming the primary-identity default within their profession; practitioner discovery runs through directories, insurance networks, and referral platforms, which weakens the pull of a branded domain, and health-adjacent trust concerns push serious clinics toward conservative .com identities. Aftermarket value is likely thin outside a handful of generic one-word lefts-of-dot (analogy from comparable keyword TLDs). The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round and lists this string under a Lifestyle category with the tagline "Feel better, live better.", suggesting broad-portfolio positioning rather than a health-vertical registry push, which is a neutral fact I read as pointing toward generic go-to-market rather than deep professional-channel adoption. Main market uncertainty: whether independent therapists, a fast-growing but directory-mediated profession, will treat their own website as a primary identity at all over the next 5 years, versus renting presence on platforms.