.trends
Is .trends a real TLD? Who’s applying to run it?
Nobody has applied for .trends in its own right, as of 7 October 2026. GoDaddy Registry named .trends as the backup string of its .pop application.
A readable generic word for trend trackers, fashion and marketing sites, but a weak brand signal with little resale value.
trend-tracking and data-dashboard sites, fashion and lifestyle publishers, marketing newsletters and social-listening tools that want a descriptive, memorable address
Nobody has applied for .trends in its own right.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .trends: an abstract plural-feeling industry noun naming a way of reading data, whose primary-identity buyers are insight/research/measurement firms selling interpretation rather than a product, and it only works if that practitioner class is willing to brand itself on the method it sells.
Also a generic mass noun for information-as-asset sought by the same analytics/intelligence buyer, but it is the raw input where .trends is the derived read, so the identity it confers is broader and more infrastructural than interpretive.
Like .trends it is a plural generic noun naming a *content category* that publishers would put their masthead on, betting that a media/editorial class adopts a category-as-identity domain; it differs in being an established publishing vertical rather than a speculative insight niche.
What a .trends domain is
.trends is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Commerce category. Nobody has applied for .trends in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .trends domain extension real yet?
.trends is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .trends domain?
You can’t yet. A .trends name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .trends was .analytics, delegated on 21 December 2015.
Is .trends a real TLD?
Not yet. .trends is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .trends as part of an application for another string. Every entry on this page links to its source.
- GoDaddy Registry · first recordedICANN
“NA2631T-T74744 · Registry Services, LLC · replacement string of .pop”ICANN
- Band chosen: 30-49, usable but limited. .trends is a plural generic noun, the same shape as existing descriptor TLDs such as .tips, .reviews, .deals and .today; by analogy those strings attract registrations at volume or on promotional price, see some genuine primary-identity use by small publishers and affiliate sites, but do not become the default identity inside any category and carry a thin aftermarket (analogy, not a measured figure). It is not in the 50-69 band because no major category treats a 'trends' address as a standard choice, and the word reads more as a page or section name than as a brand. It is not in the 10-29 band because the word has broad, non-joke meaning across fashion, marketing, finance and data, so sustained low-level demand from serious small projects is plausible over the next 5 years. On the record it is a replacement application by GoDaddy Registry, whose primary string is .pop; stated neutrally, a registry with large retail distribution raises the likelihood of adoption at volume if the string is used, but that is about registration counts, not brand strength. Main market uncertainty: whether 'trends' can function as a primary identity at all, or whether it is confined to descriptive, secondary and campaign addresses, which would push the score toward the bottom of the band.