.value
Is .value a real TLD? Who’s applying to run it?
Nobody has applied for .value in its own right, as of 7 October 2026. GoDaddy Registry named .value as the backup string of its .dna application.
A broad, positive English word that reads fine on a deal site or investing brand, but few projects would pick it as their main address.
discount and bargain retailers, value-investing and financial-advice brands, and marketers wanting a tagline-style address (fair.value, deep.value)
Nobody has applied for .value in its own right.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Both are abstract price-positioning English words with no defined registrant community, so the bet is that merchants and marketers will pay for a worth/affordability claim in the right-hand label rather than for a category they already belong to.
Same bet on a single evaluative quality word whose appeal is pure connotation that any seller of anything can claim, which means premium-name speculation and campaign use rather than an identifiable base of primary identities.
A commerce-value noun aimed at the same price-conscious retail buyer, though it names a concrete retail mechanic and so has a narrower, more self-selecting registrant set than the open-ended abstraction of the target.
What a .value domain is
.value is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Commerce category. Nobody has applied for .value in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .value domain extension real yet?
.value is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .value domain?
You can’t yet. A .value name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .value was .cheap, delegated on 14 January 2014.
Is .value a real TLD?
Not yet. .value is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .value as part of an application for another string. Every entry on this page links to its source.
- GoDaddy Registry · first recordedICANN
“NA2631T-T26855 · Registry Services, LLC · replacement string of .dna”ICANN
- Band chosen: 30-49, usable but limited. The string is a common, positive abstract noun with two credible readings: 'value' as in bargain/deal (retail, price-comparison, coupon sites) and 'value' as in worth or investing (value investing, valuation services, 'our values' corporate messaging). Both readings give it some end-use utility as a phrase-completing address (fair.value, deep.value, best.value), which keeps it above the 10-29 vanity band, where demand would be purely event-driven or joke-grade. It is not in the 50-69 strong-niche band because, by analogy with earlier abstract-adjective and deal-flavoured generics such as .best, .top, .vip, .deals and .cheap (analogy, not asserted figures), these strings tend to gather registrations on promotional pricing and speculation rather than sustained primary-identity use, and their aftermarkets have been thin; a serious retailer or fund would more likely keep its .com and treat a .value name as a campaign redirect. Applicant facts from the record: a single application by GoDaddy Registry (Registry Services, LLC), recorded as a replacement string whose primary application is .dna, with zero known contention; an established registry operator makes broad registrar distribution plausible, which supports volume but not brand signal. Main market uncertainty: whether the registry positions .value as a low-priced volume string (which drives registrations but dilutes credibility) or as a premium-priced brand string (which protects signal but may leave demand too shallow to sustain an aftermarket). Judged over the next 5 years.