.want
Is .want a real TLD? Who’s applying to run it?
.want is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Link Freedom Group.
A catchy verb for ads, wishlists and stunts, but few serious projects would likely make .want their main address in the next 5 years.
marketing teams running desire-led campaigns, wishlist and shopping-intent apps, creators and lifestyle brands after a playful call-to-action domain; a secondary pool of speculators on short emotional verbs
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Want it, chase it, get it.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a bare English affinity verb with no natural registrant class, sold as a left-of-dot phrase completion for marketers rather than a name any business puts its primary identity on.
Same bet: an abstract desire word whose value depends entirely on consumers and advertisers adopting it for expressive or campaign constructions, not on an existing industry, profession, or community claiming it.
Same family of consumer-intent verbs aimed at commerce, but .buy names the completed transaction and so has a concrete retailer use case, while .want bets on softer pre-purchase or wishlist intent.
What a .want domain is
.want is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. One application for it is on ICANN’s Reveal Day list.
Is the .want domain extension real yet?
.want is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .want domain?
You can’t yet. A .want name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .want was .like, delegated on 5 December 2015.
Is .want a real TLD?
Not yet. .want is not in the DNS root, so nothing resolves under it. It’s here because .want is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Link Freedom Group · now confirmedICANN
- Link Freedom Group · first recordedLink Freedom Group
“LFGL2683T-T92715 · Link Freedom Group Ltd · primary”ICANN
“.want · Lifestyle · “Want it, chase it, get it.””Link Freedom Group
- Band 10-29 (vanity/joke/narrow). .want is a bare emotional verb with no category it natively names: it reads as a sentence fragment (name.want, i.want-style constructions) rather than a namespace a company adopts as its primary identity. By analogy (flagged as such), expressive verb and exclamation strings have tended to see event- and promotion-driven registration spikes with thin renewal-quality demand and shallow aftermarkets, while dictionary nouns tied to a purchasable category have done better; .want sits with the former. It is not in the 30-49 band because sustained volume registration beyond promotional pricing looks unlikely over the next 5 years and the string carries a weak trust signal for a primary web identity; it is above the 1-9 band because a real, if narrow, market plausibly exists in campaign microsites, wishlist/registry tools, and creative branding where the verb reading is the point. The applicant fact (Link Freedom Group filed more than 300 strings in the 2026 round, positioning this as one entry in a large 'Lifestyle' catalog with the tagline 'Want it, chase it, get it.') is neutral on string quality but suggests portfolio-style rather than category-champion promotion, which typically tempers adoption expectations. Main market uncertainty: whether shopping-intent or wishlist platforms adopt .want as a shared convention for user-facing want-lists, which would convert it from novelty to a small functional niche.