.wellness
Is .wellness a real TLD? Who’s applying to run it?
.wellness is contested: 4 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are XYZ Registry, Identity Digital, Radix and Link Freedom Group. Phoenix Domain Partners named .wellness as a backup string for its .merch application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Innovation Service named .wellness as a backup string for its .uid application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A clear keyword for a big lifestyle industry, but most wellness brands will likely stick with .com; useful niche, modest resale value.
wellness practitioners, spas, studios, coaches, retreat operators, corporate wellness programs, and health-adjacent consumer brands wanting a descriptive lifestyle address
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Wellness, always in reach.”
One of 46 ICANN 2026-round applications Radix announced on its own applications page. Radix states it intends to build and operate each TLD it wins.
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .uid application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .merch application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an aspirational, unregulated body-and-health category noun sold to a long tail of small practitioners, studios, coaches and product brands who want the category word itself as their identity, with no gatekeeper defining who legitimately belongs.
Same bet at one level broader: an abstract state-noun that names an entire consumer sector, where the value depends on the whole industry treating the word as the sector's home rather than on any single class of registrant needing it.
Same bet in the soft-boundary sense — a vague aspirational umbrella noun that everyone in a consumer wellness/self-care market feels vaguely entitled to but no one is the obvious natural owner of, so demand is diffuse rather than anchored.
What a .wellness domain is
.wellness is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Commerce category. 4 applications for it are on ICANN’s Reveal Day list.
Is the .wellness domain extension real yet?
.wellness is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .wellness domain?
You can’t yet. A .wellness name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .wellness was .fitness, delegated on 23 April 2014.
Is .wellness a real TLD?
Not yet. .wellness is not in the DNS root, so nothing resolves under it. It’s here because .wellness is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Phoenix Domain Partners · first recordedICANN
- Innovation Service · first recordedICANN
- XYZ Registry · first recordedICANN
- Identity Digital · first recordedICANN
- Radix · now confirmedICANN
- Link Freedom Group · now confirmedICANN
- Radix · first recordedRadix
- Link Freedom Group · first recordedLink Freedom Group
“ISL2626T-T35274 · Innovation Service Limited · replacement string of .uid · Deactivated LFGL2683T-T26472 · Link Freedom Group Ltd · primary · contention set 2026-253 MLG2688T-T45846 · 101130013 Saskatchewan Ltd. · replacement string of .merch · Deactivated RTIS2674T-T72736 · Radix Technologies Inc SEZC · primary · contention set 2026-253 TT2652T-T57148 · Toddler Logic, LLC · primary · contention set 2026-253 XL2625T-T99013 · XYZ.COM LLC · primary · contention set 2026-253”ICANN
“LFGL2683T-T26472 · Link Freedom Group Ltd · primary · contention set 2026-253 RTIS2674T-T72736 · Radix Technologies Inc SEZC · primary · contention set 2026-253 TT2652T-T57148 · Toddler Logic, LLC · primary · contention set 2026-253 XL2625T-T99013 · XYZ.COM LLC · primary · contention set 2026-253”ICANN
“Radix has applied for these TLDs; we do not own or operate them today.”Radix
“.wellness · Lifestyle · “Wellness, always in reach.””Link Freedom Group
- Band chosen: usable but limited (30-49). The wellness sector is a large, real commercial category with many small practitioners and consumer brands, so registrations at volume are plausible over the next 5 years, which keeps it above the vanity/joke band. It does not reach the strong-niche band (50-69) because, by analogy with existing lifestyle keyword TLDs such as .fitness, .yoga, and .life, descriptive lifestyle strings have tended to serve as secondary, campaign, or price-driven registrations rather than primary identities for serious businesses; that analogy suggests .wellness would need to overcome the same pattern, and the string is also long (8 characters) and generic, which weakens brand signal and aftermarket pricing power. Wellness brands lean heavily on trust and polish, and by analogy those buyers gravitate to .com or short brandables for their primary identity. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round, which suggests a broad portfolio play rather than a single-string community build; that is a neutral fact but implies adoption will likely depend on registrar-channel pricing rather than concentrated category marketing. Main market uncertainty: whether wellness practitioners and consumer brands will treat a descriptive TLD as a credible primary identity, or only as a redirect/landing keyword; the answer to that determines whether this sits near the top or bottom of its band.