.woo
Is .woo a real TLD? Who’s applying to run it?
.woo is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Automattic.
A short, playful word tied to one company's brand; useful for that company's own sites, not a namespace others would build on.
the applicant company and its own product and partner sites, with third-party use unlikely under a brand-type application
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .woo: a short meaningless syllable that only has value because one company already owns it as a consumer-facing product brand, so the string's whole case rests on migrating an existing platform's users onto their vendor's name rather than on anything the word means.
Also a three-letter non-word exclamation with zero category semantics, betting that an operator can manufacture meaning and a reason to register from scratch, since nobody searches for it and no trade or industry has a prior claim to it.
Another playful nonsense syllable with no profession, geography or category behind it, where the only plausible registrant is someone buying a cute short label for a brand or project, not an identity the string itself confers.
What a .woo domain is
.woo is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Brand category. One application for it is on ICANN’s Reveal Day list.
Is the .woo domain extension real yet?
.woo is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .woo domain?
You can’t yet. A .woo name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .woo was .goo, delegated on 3 March 2015.
Is .woo a real TLD?
Not yet. .woo is not in the DNS root, so nothing resolves under it. It’s here because .woo is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Automattic · first recordedICANN
“KKWT2621T-T22839 · Knock Knock WHOIS There, LLC · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single confirmed application from Automattic (legal name Knock Knock WHOIS There, LLC), ICANN application type: brand, with no contention. A brand-type application points, by analogy with the brand TLDs delegated in the earlier round, to a namespace the operator uses for its own properties rather than selling to the public; in those analogies open registration and an aftermarket did not develop, so the value to anyone outside the company is close to nil. The string itself is a short, warm English word (to woo, woohoo) that in a hypothetical open launch would attract novelty and vanity registrations with shallow, event-driven demand, which is what keeps it above the 1-9 band: there is a plausible, if narrow, market for the word. It is not in the 30-49 band because nothing on the record suggests volume registrations, price-driven demand, or any brand signal that transfers to a third party; the credibility the string carries flows from the company, not the TLD. Main market uncertainty: whether the operator opens the namespace to its merchant or partner community in any form (even restricted), which would turn a closed brand label into a small commerce-flavoured niche. Inferences about brand-TLD outcomes and about demand for a short word string are analogy, not verified facts; registration counts, pricing and launch policy are unknown.