.商标
Is .商标 a real TLD? Who’s applying to run it?
.商标 is already a TLD, in the DNS root today. In the ICANN 2026 new gTLD round, Internet DotTrademark Organisation applied to add .商標, another written form of .商标 (ICANN calls it an IDN variant label).
A Chinese word for "trademark": brand owners may register defensively, but few will use it as their main web address.
trademark holders in the Chinese-speaking market and their brand-protection agents, registering to assert or defend a mark rather than to build a primary online identity
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as 商标: a Chinese-script generic naming a single B2B service function (recruitment / trademark work), where the primary registrants are the agencies and corporate departments that perform that function for other businesses, and success depends on Chinese firms accepting a native-script keyword as their professional address.
Like 商标, an abstract Chinese-script term from the formal/institutional register rather than a consumer product word, so its value rests on being read as an official or registry-grade address by organizations and their advisers, not on retail traffic.
Shares the 商 commerce family and the identical IDN-adoption bet, but it is a mass-market storefront category any merchant could put its primary identity on, whereas 商标 is a narrow legal-service niche with a far smaller buyer pool and a defensive-registration angle.
What a .商标 domain is
.商标 is already a live TLD. It is on our record because its registry operator applied in the ICANN 2026 new gTLD round to add the variant spelling .商標.
Is the .商标 domain extension real yet?
.商标 is already a domain extension: it is in the DNS root today. The ICANN 2026 new gTLD round application recorded on this page does not create it. It asks to add the variant spelling .商標.
When can you buy a .商标 domain?
.商标 is already live. Whether you can register a name in it is up to its registry: some live TLDs are open to anyone, others are one company’s private space. What is not settled is whether .商標 gets added. It is not in the DNS root yet.
Is .商标 a real TLD?
Yes. .商标 is already in the DNS root, so names in it resolve. The application on ICANN’s Reveal Day list is to add the variant spelling .商標, not to create .商标.
- Band chosen: 10-29 (vanity/narrow). The string means "trademark" in Chinese, which makes it a status label rather than a category of activity; the natural buyer is a mark owner registering a Chinese-script name to signal or defend ownership, not a project choosing it as a primary identity. By analogy, Chinese IDN TLDs in general have seen uptake dominated by defensive and speculative registrations with limited active-site use, and to my knowledge a Chinese trademark-themed IDN namespace has been in market before with modest adoption (analogy; exact outcome unknown, no figures asserted). Not in the band above (30-49) because even volume registrations are unlikely: the trademark framing implies a verified-mark eligibility gate that suppresses price-driven bulk demand, and the aftermarket for a defensive-registration namespace is thin to nonexistent. Not in the band below (1-9) because a real, identifiable buyer group exists in the Chinese-speaking market, Chinese-script addresses have genuine utility for domestic branding, and the applicant name on the record (Internet DotTrademark Organisation Limited, stated neutrally) suggests the channel to brand-protection agents is reachable. Main market uncertainty: whether Chinese-language browsing and search behaviour over the next 5 years shifts toward native-script addresses enough that mark owners resolve these names to live sites rather than parking them.