.购物
Is .购物 a real TLD? Who’s applying to run it?
.购物 is already a TLD, in the DNS root today. In the ICANN 2026 new gTLD round, Nawang Heli applied to add .購物, another written form of .购物 (ICANN calls it an IDN variant label).
A Chinese-script "shopping" ending that reads clearly but is unlikely to replace .com or .cn as a serious store's main address.
chinese-language online merchants, marketplaces and sellers who want a Chinese-script storefront address, plus registrars serving mainland and overseas Chinese users
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: an unqualified, dictionary-plain Chinese-script retail noun that no one owns, sold to any merchant who wants a Chinese-reading shopper to recognise the right-hand side of the address as "this is a place to buy" — identity rests on the generic word, not on a brand.
Also a generic Chinese commerce noun aimed at the same merchant and marketplace buyer, with the same requirement — that Chinese-script addressing gets typed and trusted at all — differing only in connoting a multi-seller venue rather than the act of buying.
Same category-noun bet for the same Chinese e-commerce registrant, but narrower: it pre-qualifies the string as web-native retail rather than naming shopping in general, so it sells to online-only sellers instead of all of commerce.
What a .购物 domain is
.购物 is already a live TLD. It is on our record because its registry operator applied in the ICANN 2026 new gTLD round to add the variant spelling .購物.
Is the .购物 domain extension real yet?
.购物 is already a domain extension: it is in the DNS root today. The ICANN 2026 new gTLD round application recorded on this page does not create it. It asks to add the variant spelling .購物.
When can you buy a .购物 domain?
.购物 is already live. Whether you can register a name in it is up to its registry: some live TLDs are open to anyone, others are one company’s private space. What is not settled is whether .購物 gets added. It is not in the DNS root yet.
Is .购物 a real TLD?
Yes. .购物 is already in the DNS root, so names in it resolve. The application on ICANN’s Reveal Day list is to add the variant spelling .購物, not to create .购物.
- Band chosen: 10-29 (vanity/joke/narrow), toward its upper end. The string 购物 ("shopping") is a clear, generic commerce word in Simplified Chinese, and a Traditional variant (購物) is recorded alongside it, so the pair would cover both script communities. By analogy (flagged as analogy): earlier Chinese-script generic gTLDs such as .商店, .公司, .网络 and .在线 produced registrations when sold cheaply through Chinese registrars but rarely became a serious business's primary identity; Chinese e-commerce lives on .com, .cn and inside platforms, and Chinese-script endings are hard to type, advertise and share in mixed-script contexts, so aftermarket value has stayed thin. It is not in the 30-49 band because volume-on-price adoption for Chinese IDN endings has by analogy tended to be short-lived and channel-dependent rather than sustained, and there is no sign of a real resale market; it is not in the 1-9 band because the word is genuinely generic, commerce-relevant and has an addressable population large enough that some defensive and promotional registrations are plausible over the next 5 years. Applicant facts on the record: a single confirmed IDN application from Nawang Heli (Xiamen) Network Service Co., LTD., with no contention and no category tag; whether that operator secures the regulatory accreditation needed to sell domains in mainland China is unknown and is the main market uncertainty, since without mainland registrar distribution demand would be limited to overseas Chinese users. A second uncertainty is whether Chinese-script endings gain any traction as primary identities at all within the next 5 years; so far, by analogy, they have not.