.官网
Is .官网 a real TLD? Who’s applying to run it?
.官网 is contested: 3 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are KNET, Internet DotTrademark Organisation and Hangzhou E-commerce Research Institute.
"Official website" in Chinese: brands may register it defensively, but few are likely to use it as their main address.
chinese-market brands and companies wanting a defensive or trust-signalling "official site" address, plus a smaller set of registrars and agencies selling it as an add-on
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a plain Chinese-script web noun meaning "website" that any brand or institution can hang its primary Chinese-language presence on, so the registry sells a function word rather than a topic and needs mass Chinese-market IDN adoption to pay off.
Another generic Chinese web-infrastructure word ("web address") sold open to all comers, where value comes from the string reading as the self-evident place a site lives rather than from any vertical, category or community.
Same open Chinese-script generic aimed at the same buyer wanting a native-script address, but it is a state descriptor appended to a brand rather than the noun naming the site itself, so it carries less of the authenticity/"this is the real one" claim the target trades on.
What a .官网 domain is
.官网 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Brand category. 3 applications for it are on ICANN’s Reveal Day list.
Is the .官网 domain extension real yet?
.官网 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .官网 domain?
You can’t yet. A .官网 name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .官网 was .网站, delegated on 17 April 2016.
Is .官网 a real TLD?
Not yet. .官网 is not in the DNS root, so nothing resolves under it. It’s here because .官网 is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“HERI2445-T27601 · Hangzhou E-commerce Research Institute · primary · contention set 2026-258 IDOL2621T-T27980 · Internet DotTrademark Organisation Limited · primary · contention set 2026-258 KCL2693T-T23960 · KNET Co., Ltd. · primary · contention set 2026-258”ICANN
- Band chosen: 30-49, usable but limited. The string 官网 means "official website" and is a common search and navigation phrase in the Chinese-language internet, so brand.官网 carries an intuitive meaning and gives a plausible defensive-registration motive for companies that want to pre-empt impostors. Three confirmed applications in one ICANN contention set (2026-258), including an Applicant Support Program applicant, are consistent with several operators seeing commercial demand; the record also shows traditional-script variant applications (官網), which suggests the applicants expect to serve both scripts. By analogy (flagged as analogy), earlier Chinese-script IDN TLDs built around generic words — company, network, online, trademark, and the country-name IDN — have tended to see registrations driven by defensive or promotional pricing rather than genuine primary-identity use, and their aftermarkets have stayed thin; Chinese businesses have continued to anchor on ASCII TLDs and, increasingly, on platform presences such as super-app accounts and mini-programs rather than any domain at all. That pattern is why this is not in the 50-69 band: sustained primary-identity use is unlikely to be established within 5 years. It is above the 10-29 band because the meaning is serious rather than vanity, the defensive motive is real for a large pool of brands, and a trust-oriented registration policy could give it a credibility role that joke or narrow strings lack. Main market uncertainty: whether Chinese browsers, messaging platforms, and search surfaces render and route IDN addresses smoothly enough that brand.官网 can function as a destination rather than a redirect to an ASCII site; counts, pricing, and policy details for any applicant are unknown.