.瑞幸
Is .瑞幸 a real TLD? Who’s applying to run it?
.瑞幸 is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Luckin Coffee.
A closed Chinese-script brand ending for one coffee chain; useful to that company alone, with no public market for addresses.
the applicant brand itself (Luckin Coffee) and its own marketing, store and app properties; no outside buyer group exists on a closed brand TLD
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as 瑞幸: a domestic Chinese consumer brand registering its own two-character native-script trademark as a TLD, where the value is owning the mark itself in the script its customers actually type, not a category word anyone else could use.
Also a mass-market Chinese company putting its primary corporate identity on its own Chinese-character brand name, so the whole string only works for the one firm that owns the mark — identical structure, bigger incumbent.
Same native-script single-brand bet by a Chinese corporate group, but it serves institutional and financial clients rather than a retail consumer walking in off the street, so the audience the brand TLD has to reach differs.
What a .瑞幸 domain is
.瑞幸 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Brand category. One application for it is on ICANN’s Reveal Day list.
Is the .瑞幸 domain extension real yet?
.瑞幸 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .瑞幸 domain?
You can’t yet. A .瑞幸 name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .瑞幸 was .微博, delegated on 6 April 2016.
Is .瑞幸 a real TLD?
Not yet. .瑞幸 is not in the DNS root, so nothing resolves under it. It’s here because .瑞幸 is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Luckin Coffee · first recordedICANN
“LCGC2612T-T26847 · Luckin Coffee Group Co., Ltd. · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single confirmed application of type brand, internationalized (IDN), by Luckin Coffee Group Co., Ltd., with a sibling string .瑞幸咖啡 recorded as a replacement naming this one as primary. A brand TLD is closed: the only buyer is the operator, so there is no registrant market and no aftermarket, which rules out the 30-49 band (that band presumes open registrations at volume or on price). It is not in 1-9 because the one buyer has realistic end-use: by analogy with earlier-round brand TLDs, a consumer brand can put campaign, store-locator or app addresses on its own string, and a Chinese-script ending matches the brand's home-market audience; whether it becomes a primary identity rather than a redirect is unknown. By analogy, many prior brand TLDs were applied for and then left unused or later terminated, and Chinese-script IDN TLDs have in general seen thin end-use because users and browsers in China often default to ASCII or app-based navigation; both analogies cap the score low. Main market uncertainty: whether Chinese consumers will type or recognise a Han-script domain ending at all, versus reaching the brand through apps and search; if IDN endings gain everyday use in China, a mass-market consumer brand like this one would be among the better-placed holders.