.瑞幸咖啡
Is .瑞幸咖啡 a real TLD? Who’s applying to run it?
Nobody has applied for .瑞幸咖啡 in its own right, as of 7 October 2026. Luckin Coffee named .瑞幸咖啡 as the backup string of its .瑞幸 application.
A closed Chinese-script brand ending for one coffee company; no public registrations, so its worth is what the brand makes of it.
the applicant brand itself, for its own Chinese-script web presence; there is no third-party buyer, since a brand TLD is not open to the public
Nobody has applied for .瑞幸咖啡 in its own right.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a single company's coined house brand welded to a plain category noun, written in Chinese characters, so one corporation owns its consumer-facing chain name as a namespace aimed at Chinese-reading customers rather than at a market of registrants.
Also a Greater-China consumer chain of physical branded outlets claiming its native Chinese-script name as a closed brand namespace, though it is a pure brand word with no category noun attached and sells a premium low-frequency purchase rather than a mass daily one.
Same bet of a mainland mass-market consumer company putting its own short Chinese-character trade name up as a brand TLD for hundreds of millions of domestic retail customers, but it is a state-scale utility incumbent defending an established name rather than a young chain using the string as marketing surface.
What a .瑞幸咖啡 domain is
.瑞幸咖啡 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Brand category. Nobody has applied for .瑞幸咖啡 in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .瑞幸咖啡 domain extension real yet?
.瑞幸咖啡 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .瑞幸咖啡 domain?
You can’t yet. A .瑞幸咖啡 name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .瑞幸咖啡 was .嘉里大酒店, delegated on 5 March 2016.
Is .瑞幸咖啡 a real TLD?
Not yet. .瑞幸咖啡 is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .瑞幸咖啡 as part of an application for another string. Every entry on this page links to its source.
- Luckin Coffee · first recordedICANN
“LCGC2612T-T26847 · Luckin Coffee Group Co., Ltd. · replacement string of .xn--lwt700c”ICANN
- Band chosen: 10-29 (vanity/narrow). The verified facts show this is a brand, internationalized application by Luckin Coffee Group Co., Ltd., recorded as a replacement string for the primary application .xn--lwt700c (瑞幸); the string is the full Chinese company name 'Luckin Coffee'. Assuming delegation and general availability, a dot-brand has no open registration market and no aftermarket, so resale value is effectively absent; the only buyer is the brand, and the score reflects end-use utility to that one buyer. By analogy (flagged as analogy), brand TLDs from the earlier round have mostly been held defensively or used for redirects and a handful of campaign addresses, with a minority adopting the TLD as primary identity; Chinese-script IDN TLDs by analogy have seen limited everyday use, in part because consumer traffic in China is heavily app- and mini-program-driven rather than typed-URL-driven, and IDN handling across browsers, messaging apps and email remains uneven. A four-character brand string is also longer than the two-character primary string on the record, which by analogy reduces its chance of being the brand's chosen customer-facing form. It is not in the 1-9 band because the string maps exactly to a widely recognised consumer brand name in its home script, and a serious operator could plausibly use it for a memorable Chinese-language campaign or storefront address within five years. It is not in the 30-49 band because there are no volume registrations, no price-driven demand and no third-party brand signal to speak of; whatever value exists stays inside one company. Main market uncertainty: whether Chinese consumers will type or tap Chinese-script domains at all over the next five years, versus continuing to reach brands through apps and platforms; counts, registration figures and usage rates are unknown.